YuNa effect on Korean economy (Thread merged) Options

[Common]

Many may be curious to know what really makes Yuna so popular in Korea and why the companies prefer her for their model over the top celebs. I found an article, which I exactly feel the same with, on this that describes this phenomenon quite objectively and rewrote it in my poor English here.


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http://www.hankyung.com/news/app/newsview....d=2009042808281

'Figure skating fairy' Yu-Na Kim is also a heroine in the disc market. 'Fairy on the ice' also known as "Yu-Na's classic album" were sold over 50 thousand copies. (It's a great record as a classic album considering the current depression of a disc market.) How many copies would've been sold if the title was just 'Danse macabre','Scheherazade' or 'Die Flatermaus overture'?

She's so beautiful. Her pose gliding across the ice is graceful and alluring. She makes the whole nation go pit-a-pat while she's trying a triple jump. She's like my daughter, our little sister. So adorable and we're so proud of her. While the national anthem was playing after setting the new world record, people shed tears to watch her tearful eyes.

Her every single action is a NEWS. What kind of clothes, bag and accessories she wears when she goes to school...The products she wore are all sold out the next day. Turning on TV and you can see a series of her commercials, and they also are all over the newspapers. But we are never fed up with those. Average 0.13 million people per day visit her blog. Her writing is spread on the web in the wink of an eye and becomes the talk of all.

The whole story she went through overcoming her dificulties to what she is now even enhanced the value of 'Heroine Yu-Na'. 'Yu-Na Kim effect' is doubled since we can find the a strenuous effort hidden beneath all her brilliance. The 'Heroic story' showing her strong will undaunted by many failure aroused the people's sympathy.

Astronomical amount of economic effect occurs when the hero and the company have good chemistry. Especially the character of figure skating that possess many entertainmental factors such as musicality and dancing broadened the companies' making use of the talent of Yuna.

Yuna appeared in 8 different commercials only in last month: Samsung Electronics Hauzen A/C, Maeil Milk, Hyundai Motor, LG cosmetics, IVYclub, Whisper feminine product, LG Shafran fabric softener, Lotte Icis mineral water.

Last year, the sales of Maeil Milk's 'ESL low fat calcium milk' improved 5 times and the market share also improved from 10%s to 30%s by appointing Yuna for the model. Samsung Electronics is in the same situation. Recently, sales of the A/C improved 1.5 times every week during the 'SingSing A/C reservation festival'. The sales of LacVert cosmetics also has improved 2 times than before.

Experts expect that Yuna's 'heroine effect' will continue for a while.
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This is how I feel exactly. Though the only jump this journalist knows is 'triple axel' (In the early days when FS was not that popular in Korea, many journalists just literally translated Japanese articles as it is. So many ppl only knew 'triple axel' before. So i translated it as 'triple jump'.) I think that can be a disproof of that this article reflects what normal Korean ppl feel.

[ryry]

Last year, the sales of Maeil Milk's 'ESL low fat calcium milk' improved 5 times and the market share also improved from 10%s to 30%s by appointing Yuna for the model. Samsung Electronics is in the same situation. Recently, sales of the A/C improved 1.5 times every week during the 'SingSing A/C reservation festival'. The sales of LacVert cosmetics also has improved 2 times than before.

Those are some crazy figures I have no idea how large Korean dairy product industry is, but wow
Thanks for translating the article common:)

[Common]

Those are some crazy figures I have no idea how large Korean dairy product industry is, but wow
Thanks for translating the article common:)

I'm not sure about that, but When you talk about so called 'Yu-Na Effect', companies and media call like this, Maeil Milk is considered as the most benefited company by this effect.
According to many articles analyzed her popularity, the reasons why Yuna's doing many commercials are not because the companies are proud of Yuna but because they watched that she had contributed to the great sales boost of the products she had advertised in the early days.
Umm.. I just wanted to write about this someday.

[Daniel5555]

Common

According to many articles analyzed her popularity, the reasons why Yuna's doing many commercials are not because the companies are proud of Yuna but because they watched that she had contributed to the great sales boost of the products she had advertised in the early days.

That's quite logical. What they want the most is the good commercial, the sport itself may be not important at all to the company director or to the company in general.
Although, in case of Yuna, maybe they are really proud of her too, especially the ones who try to help her, like the Korean Air... Generally I like to see good intentions over pure commercial ones.

[Common]

CommonGenerally I like to see good intentions over pure commercial ones.

I hope so, but even if the companies are only following the pure commercial profits, the situation is very positive to Yuna.

I found an interesting Korean article on the gradual change of the Korean diary market.
http://news.mk.co.kr/outside/view.php?year...9&no=256207

The competitor of Maeil Milk, Bingre's operation profit jumped up 2.3 times in this first quarter compared to that of last year. The reason for this increase can be explained by 'Yuna kim the figureskater' and its competitor company 'Maeil milk'.

According to the researcher, he said "the whole white milk market has expanded thanks to Yuna's Maeil Milk commercial." and "Bingre that also sells diary products is getting unsought benefit due to this."

This kinda article makes me feel gooood. Since this proves that she's an attractive model for the companies. and that also means she can do more things as a senior skater and as a celebrity.

[lakewood]

YuNa's air-conditioner commercial gave a big boost to Samsung. Samsung and LG are two major aircon producers in Korea. In the last few years, LG was a winner in the battle (maybe 55:45 or 60:40). However, newspapers say today that ever since Samsung began its big ads campaign with YuNa, it is now a clear winner over LG. Bravo YuNa!!!

[Common]

I just read not yet in terms of the total market share. The article seems to have compared it for the recent few months.
BUT, it's totally an unexpected news considering A/C is not a relatively cheap consumer product like milk or clothes, which means only hiring one popular model can hardly change the trend in those markets. Should prepare myself for hearing the news Samsung A/C finally turns the tables against LG and takes lead in the market.

[Common]

http://www.youtube.com/watch?v=AcFi7oUW_50

I found this English subbed video about Yuna's economic value on Youtube. According to the report, Yuna currently worth $230 Million Dollars in Korean Economy. hmm.. She's already donated about one million USD since 2007, so I think now it's time to earn more money for herself.

[Daniel5555]

Common

According to the report, Yuna currently worth $230 Million Dollars in Korean Economy.

That's crap, how you can measure someone in dollars? They are sick... Really hate to read things like that.

[Common]

Common

That's crap, how you can measure someone in dollars? They are sick... Really hate to read things like that.

I think there are some misunderstandings, Daniel. it's not about Yuna clearing over eight-digits a year. it's rather about the amount of the star's effect on Korean economy, say, it's similar to calculating how much holding Vancouver Oly will affect Canadian econnomy.; The analysis was done by a public office in Korea, and they use fianacial concept since there's no other way to evaluate the economic effect. Simply, this amount of money means additional amount of ecomomic value created in Korea by having Yuna.

[Daniel5555]

Common
Oh, sorry... Actually I didn't watch the video before writing. Now I watched it.
I'm sorry, lately I'm a bit nervous, so I can act stupidly like that... Hope to fix it soon

[Common]

^Not at all.^^ True, things are happening these days, big or small, it'd be wise just to let the gossips go by..

[yunakimfan]

Many may be curious to know what really makes Yuna so popular in Korea and why the companies prefer her for their model over the top celebs. I found an article, which I exactly feel the same with, on this that describes this phenomenon quite objectively and rewrote it in my poor English here.


************
http://www.hankyung.com/news/app/newsview....d=2009042808281

'Figure skating fairy' Yu-Na Kim is also a heroine in the disc market. 'Fairy on the ice' also known as "Yu-Na's classic album" were sold over 50 thousand copies. (It's a great record as a classic album considering the current depression of a disc market.) How many copies would've been sold if the title was just 'Danse macabre','Scheherazade' or 'Die Flatermaus overture'?

She's so beautiful. Her pose gliding across the ice is graceful and alluring. She makes the whole nation go pit-a-pat while she's trying a triple jump. She's like my daughter, our little sister. So adorable and we're so proud of her. While the national anthem was playing after setting the new world record, people shed tears to watch her tearful eyes.

Her every single action is a NEWS. What kind of clothes, bag and accessories she wears when she goes to school...The products she wore are all sold out the next day. Turning on TV and you can see a series of her commercials, and they also are all over the newspapers. But we are never fed up with those. Average 0.13 million people per day visit her blog. Her writing is spread on the web in the wink of an eye and becomes the talk of all.

The whole story she went through overcoming her dificulties to what she is now even enhanced the value of 'Heroine Yu-Na'. 'Yu-Na Kim effect' is doubled since we can find the a strenuous effort hidden beneath all her brilliance. The 'Heroic story' showing her strong will undaunted by many failure aroused the people's sympathy.

Astronomical amount of economic effect occurs when the hero and the company have good chemistry. Especially the character of figure skating that possess many entertainmental factors such as musicality and dancing broadened the companies' making use of the talent of Yuna.

Yuna appeared in 8 different commercials only in last month: Samsung Electronics Hauzen A/C, Maeil Milk, Hyundai Motor, LG cosmetics, IVYclub, Whisper feminine product, LG Shafran fabric softener, Lotte Icis mineral water.

Last year, the sales of Maeil Milk's 'ESL low fat calcium milk' improved 5 times and the market share also improved from 10%s to 30%s by appointing Yuna for the model. Samsung Electronics is in the same situation. Recently, sales of the A/C improved 1.5 times every week during the 'SingSing A/C reservation festival'. The sales of LacVert cosmetics also has improved 2 times than before.

Experts expect that Yuna's 'heroine effect' will continue for a while.
******************

Thanks for posting this. It makes me wonder the effect Yuna has on the organizations she donates money and time to. No doubt it is a positive effect. I imagine the organizations would get more donations with the "Yuna Effect" or at least attention. Should Korea win the rights to the 2018 Winter Olympics, I would bet a good part of the reason they would win is because of the "Yuna effect"

[spiccoli]

July 30, 2010

Furthermore, athletes of other sports who achieved good results in major international sports competitions should have the opportunities to be exempted from the duties. A noticeable result made by an athlete may bring a positive effect to the nation.

In the 2010 Vancouver Winter Olympics, the Korean figure skater Kim Yu-na won a golden medal. Some $ 1.7 billion of the national brand value had been earned from Kim’s victory and gold medals by other athletes, according to the government-run Korea Sports Promoting Foundation. Among the $1.7 billion, $400 million dollars had been brought in by Yu-na alone.


http://www.koreatimes.co.kr/www/news/opino.../137_70487.html

400 million dollars?

[os168]

July 30, 2010

Furthermore, athletes of other sports who achieved good results in major international sports competitions should have the opportunities to be exempted from the duties. A noticeable result made by an athlete may bring a positive effect to the nation.

In the 2010 Vancouver Winter Olympics, the Korean figure skater Kim Yu-na won a golden medal. Some $ 1.7 billion of the national brand value had been earned from Kim’s victory and gold medals by other athletes, according to the government-run Korea Sports Promoting Foundation. Among the $1.7 billion, $400 million dollars had been brought in by Yu-na alone.


http://www.koreatimes.co.kr/www/news/opino.../137_70487.html

400 million dollars?

I think they estimate by brand market shares and sales booming effect x 12 months rather than any tangible facts. Just count the number of major international brands Yuna endorses and represent in Asia, then 400 mill is not so high. E.g hyudai cars, Samsung electronics, Nike Asia market etc.

Actually I have always secretly felt the propaganda campaign against her on youtube is very similar to the type of organised crime syndicates tactics that are used to discredit oppositions. The scale and the planned actions is not as simple as fan wars because of broad spectrum of flanking attacks, in comments, in videos, in volume. I wouldn’t be surprised it was sponsored by the competitors of those companies she represent.

This post has been edited by os168: Jul 30 2010, 06:33 AM